Scientifically Developed through 5 years of R&D Pura Earth's proprietary formulations were developed through Avicanna’s advanced scientific platform to combine pure CBD from the cannabis plant with other natural ingredients. The products are bottled in airless packaging, which provides protection from light and air to preserve the integrity of the cannabinoids and formulation. Cruelty-Free & Vegan The Pura Earth line is not tested on animals and is vegan! They have also taken each of our products through a three-phased Human Primary Irritation Test to evaluate potential for skin irritation. The Pura Earth product line has been evaluated by a dermatologist and the results show minimal potential for irritation.